Help center

Frequently asked questions

Straight answers on Smart Websites, local SEO, reviews, CRM, booking, pricing, and getting started.

Contractor Website Design

How much does a website for a contracting business cost?

A Review Presence Smart Website is included in one flat rate of $297 per 4 weeks, with no website setup fee and a 4-week free trial to start. Most contractors are quoted $3,000 to $10,000 upfront by traditional web designers, then billed again for hosting, edits, and maintenance. Here, the website and the entire growth system are bundled into a single predictable price you can cancel anytime.

What is a Smart Website and how is it different from a regular contractor website?

A Smart Website is a fast, mobile-first contractor site that is wired directly into a lead-capture and follow-up system, not just a digital brochure. Every form, chat, and phone click feeds a CRM, triggers an instant text response, and books the job on your calendar. A regular website simply displays information and hopes the visitor calls you before they call a competitor.

Do I really need a new website for my contracting business?

You need a new website if your current one is slow on phones, hard to update, or does not capture and follow up with leads automatically. If your site loads in under three seconds, ranks locally, and turns visitors into booked jobs, keep it. Most contractor sites fail at least one of those tests, which is why a rebuild usually pays for itself faster than a redesign of the same broken structure.

Why do most contractor websites fail to generate leads?

Most contractor websites fail because they load slowly on mobile, bury the phone number, and have no system behind the contact form. A homeowner with a leaking pipe does not read your company history; they tap the first number that appears. Sites that win put click-to-call, service area, reviews, and a booking button above the fold, then follow up automatically the moment a lead comes in.

Can I keep my current domain name when you build my new website?

Yes, you keep your existing domain name and we point it at your new Smart Website. Keeping the same domain protects the search history, backlinks, and brand recognition you have already built, so you are not starting from zero. If you do not own a domain yet, we help you choose and connect one during onboarding at no extra charge.

Do you charge a website setup fee or design fee?

No, there is no website setup fee and no design fee, ever. Your Smart Website is built and launched as part of the core system, which is free for the first four weeks and then $297 per 4 weeks. That removes the biggest barrier for contractors, who are usually asked to pay thousands upfront before a single lead comes through the door.

Who owns my website content, photos, and domain name?

Your domain name, your business content, your photos, and your brand remain yours. The Smart Website platform, hosting, and the growth system behind it are provided as part of your subscription, similar to how your field software or accounting platform works. Nothing about your Google Business Profile, your reviews, or your customer relationships is tied up in the arrangement.

How long does it take to get a contractor website built and live?

Most contractors are live well inside their 4-week free trial, not months later. Because the Smart Website is built on a proven contractor framework rather than designed from a blank page, the timeline depends mainly on how quickly you send photos, service details, and service areas. Simple sites move fastest; multi-trade companies with many service pages take a little longer.

What pages does a home service website need to convert visitors into calls?

A converting contractor site needs a home page, one page per core service, one page per key service area, a reviews page, an about page, and a contact or booking page. Service and service-area pages are what let you rank for searches like water heater repair in your city. Every page should repeat the phone number, reviews, and a booking button.

Should my contractor website have a chat widget or chatbot?

Yes, a website chatbot captures the homeowners who will not pick up the phone, which is a growing share of customers under 45. The Review Presence chatbot either answers common questions with AI or routes the conversation straight to text, so the lead lands on your phone instead of dying on the page. It is included in the core system at no extra cost.

Website Speed & Performance

Why does website speed matter so much for contractors?

Website speed matters because most homeowners search for contractors on a phone, often in an urgent situation, and abandon pages that take more than about three seconds to load. A slow site costs you the lead before your services, reviews, or pricing are ever seen. Google also uses page experience signals in ranking, so a slow site loses twice: fewer visitors and fewer conversions from the ones you get.

What are Core Web Vitals and do they affect my Google rankings?

Core Web Vitals are Google's three page-experience measurements: loading speed, interaction responsiveness, and visual stability. They are a confirmed ranking signal, though content relevance and local proximity matter more for contractors. Their bigger impact is conversion: a page that loads instantly and does not shift under a thumb gets far more calls than one that stutters on a phone in a driveway.

How fast should a contractor website load on a mobile phone?

Aim for a fully usable page in under 2.5 seconds on a normal 4G connection. That is Google's threshold for good Largest Contentful Paint, and it matches how long a homeowner with a flooded basement will wait before tapping the back button. Smart Websites are built lean and mobile-first specifically to stay inside that window on real phones, not just on a fast office connection.

Why is my current contractor website so slow?

Most slow contractor websites are weighed down by oversized job photos, stacked plugins, heavy page-builder code, and cheap shared hosting. Each added tool loads its own scripts, and the effects compound until a simple service page pulls several megabytes. The fix is rarely one setting; it is rebuilding on a lightweight, purpose-built structure that only loads what a homeowner actually needs to see.

Does a mobile-first website really get more calls?

Yes, because the large majority of local home service searches happen on phones. Mobile-first means the phone layout is designed first and the desktop version adapts, so the call button, service list, and reviews sit exactly where a thumb expects them. Sites designed for desktop and shrunk down bury the call button, and buried call buttons produce fewer calls.

How do I make it easy for customers to call me directly from my website?

Use a tap-to-call phone number in the header, in the footer, and after every major section, formatted as a real link rather than an image of a number. On phones this launches the dialer with one tap. Pair it with an instant text-back system so the calls you cannot answer still turn into conversations instead of voicemails nobody checks.

Do slow landing pages hurt my Google Ads performance too?

Yes, landing page experience is part of the Quality Score that determines what you pay per click. A slow page raises your costs and lowers your ad position for the same budget, so you literally pay more for worse placement. Fixing site speed usually improves paid performance faster than raising bids, because every click lands somewhere that converts.

Will adding lots of job photos slow down my contractor website?

Not if the images are compressed, correctly sized, and loaded only as the visitor scrolls. Job photos are some of the most persuasive content you have, so the answer is never to remove them. Modern formats and lazy loading let a gallery of before-and-after work load without adding meaningful weight to the initial page render.

How do I test my contractor website's speed?

Run your home page and one service page through Google PageSpeed Insights and read the mobile score first, since that is where your customers are. Pay attention to the field data section, which reflects real visitors rather than a lab simulation. Then load the site on your own phone using cellular data, away from your office WiFi, which is the test most contractors never run.

Does hosting affect how fast my website loads?

Yes, hosting sets the floor for how fast any page can respond, and cheap shared hosting is a common bottleneck for contractor sites. Serving pages from a content delivery network close to your customers removes most of that delay. Hosting and delivery are included in your Review Presence subscription, so there is no separate hosting bill or server to manage.

Local SEO & Map Pack

What is local SEO for contractors?

Local SEO is the work of getting your business to appear when nearby homeowners search for the services you offer. For contractors it centers on three things: an optimized Google Business Profile, a fast website with real service and service-area pages, and a steady flow of recent reviews. It is how you win the map pack, which sits above the regular search results.

How do I show up in the Google map pack?

You get into the map pack by combining a complete Google Business Profile, consistent business information across the web, relevant service pages on your site, and a growing number of recent reviews. Google weighs relevance, distance, and prominence. You cannot change your customers' distance, so contractors win by being the most relevant and most reviewed option in their area.

How long does local SEO take to work for a contractor?

Expect early movement in the first one to three months and meaningful, stable ranking gains over three to six months. Profile optimization and review velocity can shift map pack placement quickly, while ranking organic service pages takes longer. Competitive metros with dozens of established companies take longer than smaller markets where few competitors have done the work.

What are service area pages and do I really need them?

Service area pages are individual pages targeting each city or neighborhood you serve, and yes, they are how you rank outside the town your address sits in. Google needs a specific page to match a specific search. One page listing twenty cities rarely ranks for any of them, while genuinely useful pages describing your work in each area do.

Do I need a separate page for every city and every service I offer?

You need a page for every core service and every priority service area, but not every possible combination. Start with your highest-value services and the three to five areas that produce the most profitable jobs, then expand. Thin, near-duplicate pages spun out for dozens of towns can hurt you; a smaller set of genuinely useful pages performs far better.

What are NAP citations and why do they matter for contractors?

NAP citations are listings of your business Name, Address, and Phone number across directories like Yelp, Angi, Bing Places, and the Better Business Bureau. They matter because Google cross-checks that information to confirm your business is real and located where you claim. Inconsistent phone numbers or old addresses create doubt, and doubt costs you map pack placement.

Is local SEO included in the $297 plan or is it an add-on?

Local SEO is included in the core system at $297 per 4 weeks, alongside your Smart Website, review funnel, CRM, and booking. For contractors in highly competitive metros who want a more aggressive program, Advanced SEO is available as a custom-priced add-on. Most contractors start with what is included and only add more once the core system is producing.

How do I rank for near me searches like plumber near me?

You rank for near me searches by strengthening your Google Business Profile rather than by putting the phrase near me on your website. Google interprets that phrase as the searcher's location, then serves the closest relevant businesses with strong reviews and complete profiles. Correct categories, service areas, photos, and review velocity move you far more than any on-page keyword.

Do Google reviews affect my local search rankings?

Yes, review quantity, average rating, recency, and your responses all feed into local ranking, and they heavily influence which listing gets clicked. Two contractors can rank side by side, and the one with 180 recent reviews takes the call over the one with 12 from three years ago. Reviews are the one ranking factor you can influence on every single job.

What is the difference between local SEO and Google Ads for contractors?

Local SEO earns placement over time and keeps producing after you stop paying for each click, while Google Ads buys immediate visibility for as long as your budget runs. Ads are the right tool for filling a slow week or launching a new service area. SEO is what lowers your long-term cost per booked job. Most contractors eventually run both.

Should I hide my address on Google if I work out of my home?

Yes, if you travel to customers rather than serving them at your location, hide the address and set service areas instead. Google explicitly supports service-area businesses, and displaying a residential address can trigger verification problems. Hiding it does not remove you from the map; your listing is still ranked relative to the searcher's location within the areas you serve.

Google Business Profile

What is a Google Business Profile and why does it matter for contractors?

Your Google Business Profile is the free listing that appears in Google Maps and the map pack with your reviews, hours, photos, and call button. For most home service contractors it produces more leads than the website itself, because it lets a homeowner call or request directions in one tap. An unclaimed or half-finished profile is the single most common leak in contractor marketing.

How do I optimize my Google Business Profile for more calls?

Fill every field: primary and secondary categories, service list with descriptions, service areas, hours including emergency availability, attributes, a booking link, and real job photos. Then add reviews consistently and reply to all of them. Completeness is the differentiator, because most competing contractor listings are missing categories, services, and recent photos.

What is included in the Ultimate GBP Bundle?

The Ultimate GBP Bundle is $450 one-time and includes the full Google Business Profile Page Optimization plus two bonuses: Review Reactivation and Optimized Google Review Responses. You pay for the optimization alone and the rest are included. The bonuses activate with a live subscription or free trial, and your optimized review responses stay free for as long as your plan is active.

How much does Google Business Profile optimization cost?

Google Business Profile Page Optimization is $450 as a one-time add-on, and at that price you can take the Ultimate GBP Bundle instead, which includes Review Reactivation and Optimized Google Review Responses at no additional cost. It is optional; the core $297 per 4-week system already includes local SEO and the 5-star review funnel.

Why is my Google Business Profile not showing up in search?

The most common causes are an unverified profile, a suspended listing, duplicate listings competing with each other, missing categories, or simply being outside the searcher's radius. Start by confirming the profile is verified and that no duplicate exists under an old address or phone number. Then check that your primary category matches the service you want to rank for.

How many categories should my Google Business Profile have?

Choose one primary category that exactly matches your main money service, then add only the secondary categories you genuinely perform. The primary category carries the most ranking weight, so a company that mostly does drain cleaning should not sit under a generic contractor category. Adding unrelated categories dilutes relevance rather than expanding reach.

Do Google Business Profile posts actually help my rankings?

Posts have limited direct ranking impact, but they occupy space in your listing, signal an active business, and give homeowners a reason to click. Seasonal offers, recent job photos, and service reminders work best. Treat posting as conversion work rather than ranking work, and keep the effort proportional to the return.

Should I list service areas or a street address on my Google profile?

List service areas if you travel to your customers, and show a street address only if customers visit your location. Contractors who mix the two, showing a home address while also listing twenty towns, invite verification issues. Keep service areas realistic and centered on where you actually work, since listing an entire state does not extend your ranking radius.

What should I do if my Google Business Profile gets suspended?

Do not create a second listing; that usually makes reinstatement harder. Review Google's guidelines for the likely trigger, which is often an address issue, keyword stuffing in the business name, or a category mismatch, correct it, then file a reinstatement request with proof of your business such as licenses, signage, and utility bills. Reinstatement typically takes days to a few weeks.

How often should I update my Google Business Profile?

Update it whenever something real changes and add fresh photos and reviews continuously. Hours around holidays, new services, and new service areas should be updated the day they change, because wrong hours produce angry calls and lost jobs. Beyond that, the ongoing work is reviews and photos, which is exactly what the review funnel automates.

Reviews & Reputation

How do I get more Google reviews for my contracting business?

Ask every customer, ask immediately after the job is finished, and make leaving the review a single tap. Manual asking fails because crews forget and office staff get busy. An automated review funnel sends the request by text within minutes of job completion, which is when satisfaction is highest, and links straight to your Google review form.

What is a 5-star review funnel and how does it work?

A 5-star review funnel is an automated sequence that texts every completed customer, thanks them, and gives them a one-tap path to leave a public Google review. Customers who had a problem get a direct line to reach you so you hear about it first. The result is a steady stream of recent reviews instead of occasional bursts.

Is it against Google's rules to filter out unhappy customers before they review?

Yes, review gating, meaning selectively soliciting reviews only from customers you expect to be happy, violates Google's policies and can get reviews removed. A compliant funnel invites every customer to review publicly while also giving anyone a clear channel to contact you directly. You improve your rating by fixing service problems and by asking everyone, not by screening.

How should I respond to a bad Google review?

Respond within 24 hours, stay calm, thank them for the feedback, state the facts briefly without arguing, and move the conversation offline with a phone number and a name. Your reply is written for the hundreds of future customers reading it, not for the reviewer. A measured, professional response to a harsh review often builds more trust than a page of praise.

Can you remove negative reviews from Google?

No, and nobody legitimately can. Google only removes reviews that violate its policies, such as spam, conflicts of interest, or content that is off-topic or offensive, and those can be flagged for review with no guarantee. The reliable strategy is to bury the occasional bad review under a steady flow of recent positive ones and to reply professionally to every one.

How many Google reviews do I need to compete in my local market?

Search your main service plus your city and look at the three listings in the map pack; you need to be in range of their review counts, not at some universal number. In many suburban markets that means 50 to 150 reviews, while dense metros can require several hundred. Recency matters as much as total count, so the flow has to be continuous.

Should I reply to every single Google review, even the 5-star ones?

Yes, reply to all of them. Google has stated that responding to reviews is a positive signal, and it visibly demonstrates to prospective customers that a real person is paying attention. Replies also give you a natural place to mention the specific service performed and the town it happened in, which reinforces the relevance of your listing.

What is review reactivation and who is it for?

Review reactivation is a one-time $350 campaign that reaches back to your past customers and invites them to leave a review, turning years of completed work into public proof. It is the fastest way for an established contractor with great service but few reviews to catch up. It is also included as a bonus in the $450 Ultimate GBP Bundle.

Can you write and post my Google review responses for me?

Yes, Optimized Google Review Responses is an add-on at $37 per 4 weeks, and it is included free for the life of your plan with the $450 Ultimate GBP Bundle. Every review gets an on-brand reply that reads like your company wrote it, mentions the service and area, and handles criticism professionally without you drafting anything.

Do Google reviews really affect how many jobs I book?

Yes, dramatically. Reviews influence both whether Google shows your listing and whether a homeowner taps it, and star rating plus review count are the two things a customer compares before calling. For home services, where the customer is inviting a stranger into their house, recent reviews function as the primary trust signal.

Can I offer a discount or gift card in exchange for a Google review?

No, incentivized reviews violate Google's policies and the FTC's rules on endorsements, and they put your entire review profile at risk of removal. You can absolutely ask every customer, remind them, and make it effortless. The distinction is simple: paying for the act of leaving a review is prohibited, while asking for honest feedback is encouraged.

Missed Calls & Lead Response

What is missed call text-back and how does it work?

Missed call text-back automatically sends a text message to any caller you do not answer, usually within seconds, so the conversation continues instead of ending at voicemail. The homeowner replies by text while you are still under a sink or on a roof, and the thread lands in your unified inbox. It is included in the core system.

How many jobs am I losing to missed calls?

More than most contractors realize, because missed calls are invisible: the homeowner simply dials the next company and you never learn the job existed. Field crews cannot answer while working, and few callers leave voicemail. Auditing a week of call logs against booked jobs usually reveals the gap immediately, and automatic text-back is the cheapest way to close it.

How fast do I need to respond to a new lead?

Within five minutes. Response speed is the single strongest predictor of whether a home service lead converts, because homeowners contact several companies and generally book the first one that responds. After an hour, most of that advantage is gone. Automation wins here, since no contractor can personally answer every call while running jobs.

Does missed call text-back still work when I am on another job?

Yes, that is exactly the situation it was built for. The text goes out automatically whether your phone is in your pocket, on a charger, or already on another call. The customer feels acknowledged immediately, the lead stays warm, and you reply from your phone or laptop when you get a break between jobs.

Can I customize the automatic text message that goes out?

Yes, the message is fully editable so it sounds like your company rather than a robot. Most contractors name the business, apologize for missing the call, and ask what service is needed, which invites a reply that qualifies the lead. You can also adjust wording for after-hours calls or emergency service.

What is A2P 10DLC and do I need it to text my customers?

A2P 10DLC is the carrier registration required to send business text messages from a standard 10-digit number in the United States. Without it, your texts get filtered or blocked before customers see them. Review Presence handles the registration and approval for you as part of the core system, so your messages actually deliver.

Can I keep my current business phone number?

Yes, you keep the number your customers, trucks, and yard signs already use. Calls can be routed through the system so every call, text, and voicemail is tracked in one place while still ringing your existing phone. You also get a dedicated business line included, which keeps company conversations off your personal number.

Will homeowners actually reply to an automated text message?

Yes, and usually faster than to a returned call. Texts get read within minutes, and a homeowner who is at work or with kids can answer a text when they cannot take a call. Because the message arrives seconds after their call, it reads as responsiveness rather than marketing, which is why reply rates stay high.

What if I already use an answering service or call center?

They work together. An answering service handles live conversation; text-back covers the calls that still slip through, including after hours and during call spikes, and it logs every interaction in your CRM so nothing depends on a message being relayed correctly. Many contractors find that once text-back and booking are running, they need fewer answering service hours.

What is the AI receptionist add-on and how much does it cost?

The AI receptionist is $97 per 4 weeks plus $0.13 per minute of usage, and it answers your phone 24/7, qualifies the caller, and books appointments directly onto your calendar. It suits contractors taking heavy after-hours or overflow call volume. It is optional; the core $297 system already includes missed call text-back and booking.

Contractor CRM & Automation

Is a contractor CRM included to manage my leads and jobs?

Yes, the contractor CRM is included in the core system at $297 per 4 weeks with no extra fee. Every call, text, form fill, and chat lands in one pipeline so you can see which leads are new, contacted, quoted, and booked. Nothing has to be re-entered by hand, and nothing sits in a notebook on the dashboard of a truck.

What is a unified inbox and why do contractors need one?

A unified inbox puts calls, texts, website chats, and emails into a single conversation thread per customer, no matter which channel they used. Contractors need it because leads arrive across five or six places and each one is a separate chance to lose the thread. One inbox means one place to check and one history to reference.

Do I need a CRM if it is just me and one truck?

Yes, and arguably more than a large company does, because a solo operator has no office staff catching what falls through. When you are on a roof, the CRM is what remembers to follow up on the estimate you sent Tuesday. Owner-operators typically see the fastest gain, since the follow-up work was simply not happening before.

Can I see which leads actually turned into booked jobs?

Yes, every lead moves through a visible pipeline from new to contacted to booked, and the analytics show which source produced each one. That tells you whether the map pack, your website, or paid ads is paying for itself. Most contractors are surprised by which channel actually drives revenue once they can see it instead of guessing.

Does this work with Housecall Pro, Jobber, or my existing field software?

Yes, the system connects with common contractor tools including Housecall Pro, and Zapier support covers most other platforms. Review Presence handles the front end of the customer journey, capturing leads, following up, booking, and generating reviews, then passes the booked job to the software your crews already use for dispatch and invoicing.

Can my office manager and technicians have their own logins?

Yes, your team can have individual accounts so the office can answer texts, dispatch can view booked jobs, and you keep visibility over everything. Shared logins and a single personal cell phone are how conversations get missed. Separate accounts also mean the customer history stays with the business when staff change.

Can I text customers from my computer instead of my phone?

Yes, you can send and receive business texts from a desktop browser or your phone, using your business number rather than a personal cell. That lets an office manager handle conversations at a keyboard, keeps the full thread searchable, and means customer messages do not disappear with an employee's phone.

What are one-click marketing campaigns for contractors?

One-click campaigns are pre-built text and email blasts you can send to your existing customer list in a few clicks, such as a spring tune-up reminder, a storm-season offer, or a filter replacement notice. Past customers are the cheapest work you will ever book, and a single seasonal campaign to a few hundred names often fills a slow week.

Can I import my existing customer list into the system?

Yes, you can import your existing customers from a spreadsheet or export from your current software during onboarding. That list immediately becomes usable for review requests and seasonal campaigns, which is why many contractors see results in the first few weeks: the revenue is already in the database, it just was not being contacted.

How do automated follow-ups keep leads from going cold?

Automated follow-up sends timed texts and emails after a lead comes in or an estimate goes out, without anyone remembering to do it. Most home service quotes are lost to silence rather than to price, and a simple check-in two days later recovers a meaningful share of them. The sequence stops automatically once the customer replies or books.

How is this different from just using a spreadsheet and my phone?

A spreadsheet records what already happened; the system acts while the lead is still deciding. It answers missed calls, follows up on quotes, requests reviews, and books appointments without anyone opening a file. The practical difference shows up on your busiest week, which is exactly when manual tracking collapses and leads get dropped.

Online Booking & Scheduling

How does online booking work for a contracting business?

Customers pick from the time slots you make available and the appointment drops onto your calendar with the job details attached, no phone tag required. You control which services are bookable, how long each takes, and how much notice you need. Confirmation and reminder messages go out automatically to both sides.

Will online booking sync with my Google Calendar?

Yes, booking syncs with Google Calendar so your existing commitments block out availability and new jobs appear where you already look. That two-way connection is what prevents double booking. Your crews keep using the calendar they already have on their phones rather than learning a separate schedule.

Do customers get appointment reminders automatically?

Yes, automatic SMS and email notifications confirm the booking and remind the customer before the appointment, and they are included in the core system. Reminders are the cheapest no-show insurance available, especially for estimates. You can also be notified so nothing depends on someone remembering to check the calendar.

Does online booking reduce no-shows for contractors?

Yes, mainly because of the confirmation and reminder sequence that comes with it. A customer who books their own slot and then receives a reminder is far more likely to be home, and those who cannot make it usually reschedule instead of vanishing. That protects the drive time your crew would otherwise waste.

Can customers book jobs after hours or on weekends?

Yes, and that is where much of the value sits. A large share of home service research happens at night and on weekends, when no office is staffed. Online booking captures those customers at the moment they decide instead of asking them to call back tomorrow, which is when they call a competitor instead.

Can I control which time slots customers are allowed to book?

Yes, you set your availability windows, appointment lengths, buffer time between jobs, and how far in advance someone can book. Many contractors open only estimate slots for online booking and keep dispatch of the actual work under their own control. The system adapts to how you run your schedule rather than the reverse.

Can customers book an appointment directly from my Google listing?

Yes, your booking link can be added to your Google Business Profile so a homeowner can schedule straight from the map pack without visiting your site. That removes an entire step from the path to a booked job and captures customers who never make it to your homepage.

What happens if I need to reschedule a booked job?

You move it in the calendar and the customer is notified automatically by text and email, with the updated time. Weather, parts delays, and jobs that run long are normal in the trades, so rescheduling is built to be one action rather than a round of phone calls from the office.

Do I still get to talk to the customer before showing up?

Yes, every booking lands in your CRM with the customer's contact details and the notes they submitted, so you can call to qualify the job, confirm access, or quote a ballpark before dispatching a truck. Online booking replaces the scheduling phone tag, not the conversation about the work.

Can I collect a deposit or payment when someone books?

Yes, with the Integrated Billing and Invoicing add-on at $47 per 4 weeks, you can invoice and collect payments inside the system. Requiring a deposit on estimates or diagnostic visits is one of the most effective ways to eliminate no-shows and filter out customers who are only price shopping.

Pricing, Trial & ROI

How much does Review Presence cost?

Review Presence is $297 per 4 weeks after a 4-week free trial, with no website setup fee and no long-term contract. That single price covers the Smart Website, missed call text-back, the 5-star review funnel, local SEO, the CRM and unified inbox, booking, appointment notifications, marketing campaigns, the website chatbot, a business phone line, and A2P 10DLC approval.

Is the 4-week free trial really free?

Yes, you get the complete system free for four weeks with nothing held back and no website setup fee. The point is to let the site, the review funnel, and the text-back automation produce results before you pay anything, rather than asking a contractor to spend thousands upfront on promises.

What happens after the 4-week free trial ends?

Your plan continues at $297 per 4 weeks and everything keeps running without interruption. There is no separate setup charge waiting at the end and no price step-up later. If it is not working for your business, you can cancel instead, and you are not locked into a term contract either way.

Why do you bill every 4 weeks instead of monthly?

Billing every 4 weeks keeps the cycle consistent, since calendar months vary between 28 and 31 days. It also means 13 billing periods a year rather than 12, which is stated openly on the pricing page rather than buried in terms. The rate itself never changes: $297 per 4 weeks, cancel anytime.

Is there a contract, setup fee, or cancellation penalty?

No. There is no website setup fee, no long-term contract, and no cancellation penalty; you can cancel anytime. Contractors are regularly locked into 12-month agreements with several thousand dollars due upfront, so the model here is deliberately the opposite: earn the next four weeks every four weeks.

What happens to my website and my leads if I cancel?

Service ends at the close of your billing period, and your domain name, your Google Business Profile, your reviews, and your customer relationships all remain yours because they were never owned by us. Reach out before cancelling and we will help you export your customer and lead data so nothing is lost.

How many jobs do I need to book to pay for this?

Usually less than one. At $297 per 4 weeks, a single recovered missed call is often worth more than the entire period for most trades, where average tickets run from a few hundred to several thousand dollars. Run your own number: divide $297 by your average job value and that is your break-even.

Is this cheaper than hiring a marketing agency or a web designer?

Substantially. A custom contractor website alone typically runs $3,000 to $10,000 upfront, before hosting, a CRM subscription, a review tool, a booking tool, and a monthly SEO retainer. Review Presence bundles all of it into $297 per 4 weeks with no setup fee, which is usually less than the retainer alone.

What costs extra beyond the $297 core system?

Only optional add-ons: the Ultimate GBP Bundle at $450 one-time, Whitelabeled Client Portals at $750, GBP Page Optimization at $450, Review Reactivation at $350, the AI Receptionist at $97 per 4 weeks plus usage, Integrated Billing at $47 per 4 weeks, Optimized Review Responses at $37 per 4 weeks, and custom-priced Advanced SEO and Google Ads management.

Do you offer custom packages or tiered plans?

No, there is one core system at one price, and optional add-ons if you want them. Tiered plans exist mostly to upsell, and they leave contractors guessing whether the feature that would actually help them sits in the tier above. Everything needed to capture, book, and follow up on leads is in the base plan.

Do I have to pay separately for hosting, domains, or software licenses?

No, hosting and the platform are included in the $297 per 4 weeks. You will still pay your own domain registrar if you own your domain elsewhere, typically around $15 a year. There are no separate license fees for the CRM, the booking tool, the chatbot, or the review system.

How much does Google Ads management cost?

Google Ads management is a custom-priced add-on, quoted based on your market, budget, and the services you want to promote, and it is separate from what you spend with Google on clicks. Most contractors should get the core system producing organic and review-driven leads first, then layer ads on to scale volume.

Getting Started & Support

How do I get started with Review Presence?

Start the 4-week free trial and you will be walked through a short onboarding to collect your business details, services, service areas, photos, and existing customer list. Your Smart Website and the growth system are built and switched on from there, with no setup fee and nothing owed during the trial.

What do you need from me to build my website?

Your logo if you have one, your services and service areas, a handful of real job photos, your license and insurance details, your hours, and your existing customer list if you want review campaigns running early. Real photos of your own crews and completed work outperform stock images, so those are worth gathering first.

How much of my time does onboarding take?

Far less than a traditional web build, because you are answering questions about your business rather than approving design revisions. The heaviest lift is gathering photos and service details, which most contractors can pull together in an evening. The build and technical setup are handled for you from there.

I already have a website. Do I have to replace it?

Not necessarily, though most contractors do. If your current site is fast, mobile-friendly, and converting, the growth system can run alongside it. In practice, an older site is usually the bottleneck, and the Smart Website is included in the same price, so keeping a slow site rarely saves anything.

What kind of support do I get after launch?

You get real support seven days a week from 8am to 6pm ET by phone at (888) 234-4220 or by email at info@reviewpresence.com. Support is included in your plan rather than billed hourly, because the system only produces results if it is actually running correctly.

Who do I contact if something breaks on my website?

Contact us directly by phone or email and it gets fixed; you never have to find a developer, file a ticket with a hosting company, or troubleshoot a plugin conflict. Because the platform is managed for you, there are no security updates or version upgrades sitting on your shoulders either.

Can I request changes to my website after it launches?

Yes, updates to your services, pricing, hours, service areas, photos, and copy are part of the ongoing relationship, not a change-order process with hourly billing. Contractors change offerings seasonally, and a website that is expensive to update is one that goes stale and stops matching what you actually sell.

Do you handle the technical setup or do I have to do it myself?

We handle it, including hosting, domain connection, the Google Business Profile work, A2P 10DLC carrier registration, calendar syncing, and tracking installation. A2P registration alone stops many contractors from ever getting business texting to work. Your job is to answer questions about your business and then take the calls.

Do I need to be tech-savvy to use this?

No. Day to day, you answer texts and calls and look at a list of leads, which is the same thing you already do, just organized in one place. The automation runs in the background. Contractors who describe themselves as terrible with computers use it the same way they use their phone.

Can I talk to a real person before signing up?

Yes, call (888) 234-4220 or email info@reviewpresence.com and you will reach a real person seven days a week, 8am to 6pm ET. Bring your market, your trade, and your current lead volume to the conversation, and you will get a straight answer about whether this fits before starting anything.

Trades & Fit

Does this work for my trade?

If you are a home service contractor who travels to customers, yes. Review Presence is built for plumbers, HVAC companies, electricians, roofers, landscapers, pest control, pressure washing, cleaning companies, junk removal, tree services, garage door, chimney sweeps, remodelers, concrete, fencing, painters, pool service, septic, and handyman businesses. The lead patterns across these trades are nearly identical.

Do you work with plumbing companies?

Yes, plumbing is one of the trades the system is tuned for. Plumbing leads are urgent and price-insensitive at the moment of need, which makes speed to response the deciding factor: the plumber who replies first usually gets the job. Missed call text-back and 24/7 booking are built exactly for that pattern.

Do you work with HVAC contractors?

Yes, HVAC is a core trade for the system. Heating and cooling businesses live on seasonal swings, so the one-click campaigns that push spring and fall tune-ups to your existing customer list matter as much as new lead capture. Booking and reminders also help absorb the call spikes on the first hot week of summer.

Do you work with roofing companies?

Yes, roofing is well suited to the system. Roofing sales cycles are longer and quote-heavy, so automated follow-up on outstanding estimates is where most of the recovered revenue sits. Storm-season campaigns to past customers and a strong review profile also matter more in roofing than in almost any other trade, because homeowners are wary of fly-by-night crews.

Do you work with electricians?

Yes, electrical contractors use the system for both emergency calls and planned project work. The mix of urgent service calls and larger quoted jobs means you need instant response on one side and structured estimate follow-up on the other, which is precisely how the CRM pipeline is set up.

Is this worth it for a brand new contracting business?

Yes, and starting with the system in place is easier than retrofitting one later. New companies have no review history, no ranking, and no customer list, which is exactly what the review funnel and local SEO build. The 4-week free trial and no setup fee mean you can start before you have cash flow to gamble.

Do you work with multi-location or franchise home service businesses?

Yes, multi-location operators use the system to keep each location's Google profile, review flow, and booking calendar separate while maintaining consistent branding. Whitelabeled Client Portals are available at $750 one-time for agencies and multi-location brands that need branded access for their teams or their own clients.

Can agencies white-label this system for their own clients?

Yes, Whitelabeled Client Portals are available as a one-time $750 add-on, giving agencies and multi-location brands a branded portal for their clients. That lets an agency deliver websites, review management, CRM, booking, and reporting under its own name and branding, without building, hosting, or maintaining the underlying platform.

What parts of the country do you serve?

Review Presence serves home service contractors across the United States, and the system is built for U.S. carrier texting requirements including A2P 10DLC registration. Local SEO work is tuned to your specific market rather than applied generically, so a contractor in a small town and one in a major metro get different strategies.

Is this useful if all my work already comes from referrals?

Yes, and referral-driven contractors often see the fastest results, because the missing piece is usually public proof rather than lead volume. Turning years of happy referral customers into visible Google reviews makes you the obvious choice for the homeowners who have never heard your name, which is how referral businesses grow past their network.

Do you work with commercial contractors or only residential?

The system is built around home service and residential lead patterns, where speed of response and Google reviews decide the job. Contractors who run both residential and commercial work use it for the residential side while handling commercial through bidding relationships. If your work is entirely commercial and bid-driven, call and we will tell you honestly whether it fits.

Ads, Analytics & Conversion

Do you offer Google Ads management for contractors?

Yes, Google Ads management is available as a custom-priced add-on, and it can be added at any time rather than being required upfront. Pricing depends on your market, budget, and services. Ad spend paid to Google is separate. Most contractors start with the core system and add paid search once the site and booking flow are converting.

Should I run Google Ads or focus on SEO first?

Fix conversion first, then decide. Sending paid clicks to a slow site with no follow-up wastes budget at $30 to $80 per click in many trades. Once the site converts and missed calls get answered, ads become the fastest way to buy volume, while local SEO and reviews lower your long-term cost per booked job.

What are Google Local Services Ads and how are they different from Google Ads?

Local Services Ads sit at the very top of local results with a Google Guaranteed badge, and you pay per lead rather than per click. They require background checks plus license and insurance verification. They work alongside standard Google Ads and your map pack listing, and your review profile influences how often they show.

How do I know if my website is actually generating leads?

Track calls, form fills, chats, and bookings as measurable conversions rather than judging by traffic. Sessions tell you nothing about revenue; a site with 400 visitors and 30 booked jobs beats one with 4,000 and none. Analytics and pixel tracking are set up as part of the system so every lead source is attributed.

What is conversion rate optimization for a contractor website?

Conversion rate optimization is the work of turning more of your existing visitors into booked jobs, without buying more traffic. For contractors it usually means faster load times, a call button that is always visible, reviews near the top, clear service area coverage, and removing every field from a form that is not truly required.

What is a good conversion rate for a contractor website?

Most home service sites convert somewhere between 2 and 5 percent of visitors into leads, and well-optimized sites with strong reviews and instant response reach 10 percent or higher. Measure your own baseline before chasing a benchmark, since traffic quality varies: emergency search traffic converts far better than general browsing.

Do you install Google Analytics and the Meta pixel for me?

Yes, Google Analytics and pixel tracking are set up as part of the system, so conversion data starts collecting from day one rather than after someone remembers to install it. That matters because retargeting and ad optimization both depend on having historical data already in place before you launch a campaign.

How do I track which marketing channel books the most jobs?

Attribute every lead at the point of capture and then follow it through to booked status in the CRM, rather than comparing traffic reports to a revenue number at month end. When calls, forms, chats, and bookings all land in one pipeline with a source attached, the channel producing actual jobs becomes obvious within a few weeks.

Should I use call tracking numbers on my website?

Call tracking is useful for measuring which campaigns produce calls, but keep your main Google Business Profile number consistent with your listings to avoid confusing Google. The practical approach is a tracked number for paid campaigns and your primary business number everywhere your NAP citations appear.

What metrics should a contractor actually watch every week?

Watch five: total leads, speed of first response, booking rate, new reviews, and cost per booked job. Traffic, impressions, and rankings are supporting numbers. If those five are moving in the right direction, revenue follows, and if they are flat, no amount of ranking improvement will fix the underlying problem.

Free Rank Check

Is it really free?

Yes, 100% free. No credit card and no trial to cancel. You get one free scan per business each day, and your full rank map in less than one minute.

What do you do with my email?

We use it to send you a link to your full rank map so you always have it on hand. We do not sell your information or share it with anyone.

How accurate is it?

It uses live Google Maps results, sampled at 49 separate points across your service area. Instead of one 'what is my rank' number, you see the real order customers get when they search, wherever they search from.

Why does my ranking change by location?

Google's map pack is location based. Your business can rank #1 at its own address and be invisible two miles away, which is often exactly where the calls are being lost. The grid reveals the whole picture.

How long does it take?

Less than one minute. After you enter a business name and email, we check all 49 grid points live, usually in about 30 seconds, then show your summary and full map.

Can I scan more than one business or keyword?

The free tool runs one scan per business each day. If you want ongoing tracking across multiple keywords and locations, our core plan includes 100 scans a month. See how it works at get.reviewpresence.com/video.

Ready to turn missed calls into booked jobs?

Start your 4-weeks free trial today. Get your Smart Website and the full growth system working for you, with no setup fee.

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